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Digital Branding Strategy

This optimised digital strategy short programme will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. The short programme has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

The programme is particularly useful for those who are interested in developing an actionable digital marketing strategy or in need of refining one.

The programme is designed to support:

  • Marketing Managers and Directors
  • Brand Managers and Directors
  • Communications Managers and Directors

The information will be most beneficial for those in these roles. However, it is not limited only to those, if you want to learn more about digital brand management, then come and join us.

Programme Structure

Compare and contrast marketer control versus consumer control Examine consumer empowerment Explore consumer participation and engagement.

Like models, strategic planning frameworks help an organization through the strategic planning process. Most frameworks cover the basics of strategic planning (mission, vision, goals), but include additional sections and have more specific focus areas.

Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce the desired response from its target market. It consists of everything a company can do to influence demand for its product.

Content marketing is the general term used to describe any textual, graphic, video, or interactive element on a website used to sell a product or service. In this module, you will understand how you can build interest and why it is important by creating relevant and valuable content distributed to engage your target audience.

Whenever you enter a query in a search engine and hit ‘enter’, you get a list of web results that contain that query term. Users will generally visit websites at the top of the list and appear first. In this topic, you will learn how to optimise your website’s ranking on search engines and get more traffic from an improved position.

Explore the concept of owned media and its importance to brands Investigate the impact of owned media decision making Examine a range of owned media assets and determine their value

Investigate brand engagement and why is it important to examine and evaluate a range of engagement platforms Identify different levels of engagement Explore strategies for shaping earned media.

Why Digital Branding Is Important For Your Business

Join Us

Next Start Date
February 2024

Study Mode

Digital Branding Strategy

Learning Time
4 Weeks


Start Date

Study Mode

Digital Branding Strategy

Learning Time
3 Months


Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the Westminster Central College.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

WCC offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

The WCC Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at WCC  will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

  • Personal details
  • Family information
  • Extracurricular activities
  • Global interests and experiences

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 20 8555 7585 or send us an email to to discuss your requirements and obtain an application form.

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