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Become a Certified Digital Marketing Professional

Digital Marketing in Practice

This programme introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon their return to the office.

Whether you are a business owner or a complete beginner looking to start a career in online marketing, this programme is the ideal solution.


The programme is developed to suits everyone who is aspiring to be a leader. It could include politicians, clergy, voluntary workers, corporate executives and senior management. The programme can be incorporated into a corporate training plan for an organisation with desired outcomes

Programme Structure

Over half of the world’s populations now use the internet; and over a third use social media. This with the increasing influence of globalisation, we can see why it is becoming increasing important to be on and advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. This will continue to change and we will equip you with the necessary skills to adapt to this ever changing aspect of marketing.

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Here we will find the way to make your PPC ads more compelling and focus on the key elements of how you can use it effectively.


Content marketing is the general term used to describe any kind of textual, graphic, video, or interactive element on a website that is used to sell a product or service. In this module you will understand how creating relevant and valuable content that is distributed to engage your target audience you can really build interest and why it is important.


Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic we will look at how we can optimise your ranking of website on search engines and get more traffic from an improved position.


We will teach you how to make an email marketing campaign that will get through spam filters and give a human and personal touch to your messages. Email marketing can be one of the most effective ways to contact relevant potential clients or customers and we will show you how this can be done the right way.


Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. We will show you how you the process works and how you can increase your sales using this technique and choosing the right people connect with.


Drop Shipping is a model where you buy products individually from a wholesaler and ship them directly to your customer, that way you ave full control over the offers available to you and you own all the customer data you need. This way you don’t have to store inventory or ship the products you offer and just receive the orders.


Here we will teach you the best way for you to approach your target market and understand how to measure your results whilst knowing how to set your priorities. Implement guidelines to reach these goals and ensure your workforce stay focused whilst doing so.


Learning Outcomes

Digital Marketing is the future of Marketing





Join Us

Start Date
February 2024

Study Mode

Digital Marketing in Practice

Learning Time
4 Weeks


Start Date

Study Mode

Digital Marketing in Practice

Learning Time
3 Months


Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the Westminster Central College.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

The WCC Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

Career Progression

The Masters programme is one of the most popular programmes among those who want to start their own business as an entrepreneur. Graduates also choose from the following career path but not limited.

A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

The primary role of a digital marketing manager is to get the word about your brand out in the digital space.

A genuine interest in supporting businesses and the ability to use your own experiences across a range of specialisms is more important than a specific degree subject.

Business development managers are concerned with improving and growing a business, by establishing and developing relationships with customers, suppliers and other partners

To succeed as a corporate investment banker, you’ll need a keen financial mind as well as an understanding of how money is made and invested

A conversion rate optimizer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.

If you have great communications skills, are business-minded and have the drive to succeed, then a role in business development may be perfect for you

Human resources directors plan and coordinate all the administrative functions of an organization, serving as a link between an organization’s management and its employees. Tasks include overseeing recruiting, interviewing, and hiring; organizing employee benefit programs; and mediating disputes. These professionals must have keen interpersonal, leadership, and decision-making skills.

Information systems managers plan and coordinate computer-related activities within an organization, usually by overseeing a team of IT professionals. Tasks include analyzing IT needs and goals, assessing costs and benefits, researching new technology, and directing the installation and maintenance of software and hardware. This job requires analytical, communication, decision-making, and organization skills.

“You can’t sell anything if you can’t tell anything.”

Beth Comstock, Vice-Chair of General Electric


How to Apply

Enrolling at WCC  will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

  • Personal details
  • Family information
  • Extracurricular activities
  • Global interests and experiences

The application fee is £100.

  • Proof of your academic achievements, including official school transcripts
  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)
  • GMAT/SAT/ACT scores (optional)
  • One academic reference
  • A Personal Statement as an essay (400–500 words)
  • Scholarship and financial aid application included with the application form

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at Westminster Central College, you must confirm your place prior to confirmation deadline.

Once we confirm your student status with us, we will be sending out useful information regarding your pre-arrival, and pre-enrolment.  Not only that, we will work alongside to make sure you have a seamless arrival in the UK.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 20 8555 7585 or send us an email to to discuss your requirements and obtain an application form.

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