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Sales & Negotiation

Sales And Negotiation Skills

This programme will supply information about negotiating with anyone in any field worldwide. This course offers an intensive training method by giving you the tools and teaching the skills that you will require to become a master salesperson.

Sales and negotiating skills are prised among hiring managers to have one of the best business skills. This course will prepare you to negotiate with colleagues, other business people, customers, and almost anyone. Upon completion, you will have the ability to work out any impossible situation simply by relying on what you have learnt in this course.

This Sales and Negotiation Skills Course is ideal for
  • People looking to develop their skills and expertise in sales & negotiation
  • People searching for a new job/promotion in sales
  • Anyone looking to learn a new skill or acquire some knowledge

Programme Structure

A good negotiating relationship is needed to address differences and conflicts.

A principled negotiation is an interest-based approach to negotiation that focuses primarily on conflict management and conflict resolution. Principled negotiation uses an integrative approach to finding a mutually shared outcome.

Sales principles are foundational concepts that influence your sales perspective and point of view. They are short, memorable tips that provide a simple framework to help you sell more effectively. You can think of them as ground rules to adapt in order to improve your results and habits.

Negotiation is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues.

Cultural differences can influence business negotiations in significant and caps and the power to block share registration or voting of outside equity holders.

In simple terms, effective sales and negotiation techniques blend talking to the right people – and listening hard to find out what they want to buy.

The greater the importance of the outcome, the more stressful or emotional the negotiation can be. A typical approach is to either yield or compete.

In these days of online negotiations and cost-cutting by buyers, it can prove difficult to keep to the levels of service you had intended for every client because of the lack of margins that you are experiencing.

In simple terms, effective sales and negotiation techniques blend talking to the right people – and listening hard to find out what they want to buy.

By the end of the course, you’ll be better able to

Join Us

Start Date

February 2024

Study Mode

Sales and Negotiation Skills

Learning Time
2 Weeks


Start Date
October 2024

Study Mode

Sales and Negotiation Skills

Learning Time
2 Months


Start Date

Study Mode

Sales and Negotiation Skills

Learning Time
14 Hours


Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the Westminster Central College.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

WCC offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

The WCC Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 20 8555 7585 or send us an email to to discuss your requirements and obtain an application form.

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