We help you reach new heights
Luxury Brand Management
Shaping Visionaries for the World of Luxury
Welcome to the WCC Luxury Brand Management Program, where the art of exclusivity meets the pursuit of innovation. If you possess an unwavering passion for luxury brands and dream of crafting extraordinary experiences for the world’s most discerning consumers, this program is your passport to an illustrious career in the realm of luxury.
Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.
Programme Structure
The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today. This module will allow learners to understand the history of the luxury industry in the past 30 years. Learners will explore the current contemporary perspectives within the luxury world and analyse the first frameworks that regulate the luxury industry.
This model will be discussing the history of certain brands and exploring certain business models that regulate them. Learners will understand how luxury brands have been built throughout the years not only historically but also from a business perspective diving into relevant business models.
The luxury identity corresponds with the intra-company self-perception of a brand, which determines precisely how the brand should appear to external target groups. This models emphasis the importance and relevance of luxury identity to a brand.
Any organisation needs to understand how business is done in their industry, how products are sold and delivered, and what other suppliers offer discounts and credit arrangements. In this module, learners will understand the luxury industry’s scale and size.
The idea of luxury products as uncommon and finely created, often one-of-a-kind objects produced via artistic endeavour is intimately linked to the concept of creativity.
Luxury brands that cater to affluent clients differentiate their products and charge greater prices as a result. In developed and highly competitive marketplaces, a strong positive brand is critical.
The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today, which reinforces the importance of brand positioning. Luxury is all about meaning: the very essence of luxury is based on the inflation of its symbolic value over the functional significance of its goods and services. This module will be cover the positioning process through communication for luxury brands by specialists of the sectors who will guide the students through their discovery process.
With the scarcity factor and the placement factor – from the retail experience to the contact points with which it identifies itself – luxury companies must maintain a certain level of exclusivity and stature as luxury customers adapt. Luxury marketers can use the marketing mix of a luxury brand to create a holistic framework. A realistic approach must be emphasised because the environment and problems will vary.
Programme Highlights
Immerse in the World of Luxury
Indulge your passion for luxury as you delve into the mesmerizing world of high-end brands. Gain a deep understanding of the luxury market, its unique dynamics, and the essence of luxury brand management.
Leadership Excellence in Luxury
Position yourself as a sought-after leader in the luxury domain. Develop the skills, strategic thinking, and vision needed to lead iconic luxury brands with finesse and sophistication.
Crafting Irresistible Luxury Experiences
Master the art of creating unforgettable luxury experiences that captivate discerning consumers. Explore innovative brand strategies, storytelling, and customer-centric approaches to set your luxury brand apart.
Global Insights and Network
Immerse yourself in a multicultural learning environment with participants from diverse backgrounds, enriching your perspectives and building a powerful global network of luxury industry professionals.
Real-World Projects
Engage in real-world luxury brand management projects, collaborating with renowned luxury brands and gaining hands-on experience to apply your newfound expertise
Why Choose Luxury Brand Management?
An Entrancing World of Luxury
Immerse yourself in the captivating world of luxury, where elegance, craftsmanship, and aspiration converge. Learn to appreciate the nuances that make luxury brands icons of exclusivity.
Pioneering Leadership Opportunities
Aspire to lead the crème de la crème of luxury brands or envision your own opulent ventures. Luxury Brand Management equips you with the strategic vision and acumen to thrive as a trailblazing leader
Creating Unforgettable Luxury Experiences
Master the art of crafting experiences that enchant and inspire. Discover the essence of storytelling, design, and customer-centricity that elevates luxury brands to ethereal heights.
A World of Prestigious Collaboration
Engage with distinguished luxury brands on real-world projects, creating lasting connections with industry leaders and forging a global network of like-minded professionals.
Shaping the Future of Luxury
Be at the forefront of defining the future of luxury. Through innovative strategies and creative brilliance, you have the power to shape trends and redefine the very concept of luxury.
Learnt to identify luxury target customers and their needs
- Developed an understanding of how to build target customer profiles
- Gained a good understanding of brand positioning and its impact on luxury brands
- Learnt various methods to communicate luxury brand values
- Learnt various methods to communicate luxury brand values
- Received insider tips on how the luxury industry is changing
- A critical understanding of the theory and practice of luxury brand marketing
- The ever-changing luxury environment within which luxury brands operate.
This Program is Tailored for Visionaries Like You:
Passion for the World of Luxury Brands
Immerse yourself in the world of luxury and develop a deep understanding of its unique nuances. This program is crafted for individuals who have an unwavering passion for luxury and aspire to lead in this captivating industry.
Craft Strategic Brand Experiences
Master the art of crafting unforgettable luxury brand experiences. Learn to innovate, create, and deliver unique value propositions that resonate with discerning luxury consumers.
Aspiring for Leadership Roles
Prepare yourself to take the helm in luxury brand management. Whether you seek to lead iconic luxury brands or create your own, this program equips you with the skills to excel in leadership roles.
The WCC Experience
Expert Trainers
Passionate specialists who keep up to date with the latest trends in their field.
Quality Delivery
Trainers have assessed annually on the quality of their delivery and delegate engagement.
Practical Training
Theory and practical based training to take back to the office which leads you more.
Small Class Sizes
No more than 15 people to ensure you get the most from our trainers.
Join the League of Extraordinary Leaders
As a participant in the Luxury Brand Management Programme, you will be equipped with the skills to navigate the intricacies of luxury brand leadership, forging a path for future generations of visionary executives. Together, we will shape a more inclusive and progressive landscape within the realm of luxury, where talented executives thrive and drive positive change.
Apply Now and Be the Change
Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 20 8555 7585 or send us an email to Info@wcc.ac.com to discuss your requirements and obtain an application form.
