Mini MBA in Strategic Management
Introduction
This Mini-MBA in Strategic Management equips Executives/Managers to manage companies and their team and advise on the future challenges in the function Our mini MBA will provide you with the skills and knowledge concerning the future challenges in the private or public sectors related to all types of managerial and strategic functions whether human or financial. The training and workshops are conducted by high profile International Professors specialist in the field.
The professionals (Executives/Managers) in Strategic Management need to have a wide range of strategic skills and knowledge to equip them to meet the constantly changing challenges facing the strategic functions. This Mini-MBA is especially valuable for people holding a professional qualification (including a qualification in Business management, strategy or related professions) who are employed in local or international organizations. The Paris Graduate School/ Innovative. Knowledge Institute offers students/auditors a unique opportunity to follow diverse programmes, short courses which will lead to professional certificates.. Students/auditors will gain important knowledge while studying in their home country or in Paris:” the city of light”. The flexible programs are provided by IKI/PGS
Objective of the programme
Our Executive Mini MBA programme in strategic management focuses on marketing/strategies, with room to discuss many types of brands either luxury or non luxury, In addition to tools provided with the strategic skills and knowledge that you need through case studies.At the end of this course, you will have complete knowledge about strategy to use in your future tasks.
It is a very innovative way to upgrade your skills and abilities for future tasks.
Course Content
This module delves into the pivotal role of human resources in achieving organisational goals. Students will explore various HR strategies that align with business objectives, including talent acquisition, workforce planning, and performance management. The importance of employee engagement and development is emphasised as a vital component for fostering a productive workplace culture. Additionally, the module examines legislative frameworks and ethical considerations that impact HR practices. Through case studies and practical exercises, students will develop skills to design effective HR interventions that support strategic initiatives.
In this module, learners investigate the formulation and implementation of corporate strategies within a global context. Key topics include competitive analysis, market entry strategies, and the challenges of operating in diverse cultural environments. The interplay between corporate governance and strategic decision-making is also scrutinised to understand their influence on organisational success. Furthermore, students will evaluate real-world examples to appreciate how leading firms navigate complex international landscapes. By exploring innovative strategies, participants will gain insights into maintaining competitive advantage in a rapidly changing marketplace.
This module equips students with essential financial knowledge required for effective strategic management. Participants will learn about financial statements, budgeting techniques, and investment appraisal methods critical for informed decision-making. Emphasis is placed on understanding key performance indicators (KPIs) and how they inform strategic planning processes. Students also explore risk assessment tools to gauge potential impacts on financial performance under varied scenarios. Practical seminars facilitate hands-on experience in financial modelling and analysis relevant to strategic initiatives.
The marketing strategy module focuses on the development of comprehensive marketing plans aligned with organisational goals. Topics covered include market segmentation, product positioning, branding strategies, and digital marketing trends. A critical evaluation of consumer behaviour allows students to tailor marketing efforts effectively to target audiences. Moreover, this module underscores the significance of data-driven decision-making in crafting campaigns that resonate with consumers while maximising return on investment (ROI). Collaborative projects encourage creativity as teams devise innovative solutions for real-world marketing challenges.
In this module, students examine the dynamics of individual and group behaviour within organisations. Key theories related to motivation, leadership styles, team dynamics, and organisational culture are explored to understand their implications for overall performance. The course fosters critical thinking around change management practices essential for adapting to evolving business environments. Through interactive discussions and simulations, participants will reflect on their own behavioural
Why Get Certified
Upon successful completion of the Mastering Mini MBA in Strategic Management programme, you’ll earn a certificate of completion from the Westminster Central College.
Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.
Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.
Student Support
We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.
Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.
If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.
WCC offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.
Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.
The WCC Experience
Expert Trainers
Passionate specialists who keep up to date with the latest trends in their field.
Quality Delivery
Trainers have assessed annually on the quality of their delivery and delegate engagement.
Practical Training
Theory and practical based training to take back to the office which leads you more.
Small Class Sizes
No more than 15 people to ensure you get the most from our trainers.
Apply Now and Be the Change
Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 20 8555 7585 or send us an email to Info@wcc.ac.com to discuss your requirements and obtain an application form.
