Paris Graduate School

Bachelor of Business Administration(BBA)

At A Glance

Course Title

Bachelor of Business Administration(BBA)

Course Level

Bachelor’s Degree

Credit Course

360 Course

Study Method

Campus/Blended/Online

Start Date

September / January / May

Course Duration

36 months

Awarded & Delivered By

Paris Graduate School

Course Description

How do you start out in business and oversee a project successfully? What skills do you need to be an effective manager or leader? the student gains comprehensive knowledge of the main functional areas of an organisation. He/she studies a wide range of subjects and develop practical managerial skills to prepare for a successful career in any aspect of business.
The student will develop a broad understanding of business management essentials by learning about leadership and management skills, business strategy, organisational behaviour, business law, business research methods, ethics, marketing, and finance. He/she can also choose a project type that suits their interests (dissertation, consultancy project, or international entrepreneurship project) in the final year of the degree.

Key Features:

  • To promote an understanding of understanding of the body of knowledge in the functional areas of business.
  • To provide students with a programme offering a balance of theory, case studies and practical skills that will facilitate students intellectual and professional development.
  • To develop students’ analytical tools for decision making in a business world of complex business issues and problems.
  • To equip students with the necessary knowledge of the organisational skills for the effective implementation of policy in the context of the organisation.
  • To develop skills of leadership, teamwork and supervision, and skills of effective oral and written communication, presentation, and critical thinking.
  • To furnish students with an understanding of the ability to use technology as a tool of effective management.
  • To equip students’ abilities for ethical decision-making.
  • To prepare students’ ability to function effectively in diverse and global business environment.
 

Course Content

1st Year

The Introduction to Business module provides a foundational understanding of the business environment. It covers key concepts such as types of businesses, organisational structures, and the role of entrepreneurship in economic development. Students explore various functions within a business, including operations, marketing, finance, and human resources. The module also examines external factors affecting businesses, such as economic trends, competition, and regulations. Through case studies and real-world examples, students learn how businesses adapt to changing environments. Ethical considerations in business practices are discussed to highlight corporate social responsibility. Additionally, students gain insights into global business dynamics and cultural influences on trade. Interactive discussions encourage critical thinking about contemporary business challenges. By the end of this module, students will have a comprehensive overview of what constitutes a successful business operation.

The Business Accounting & Finance module introduces essential accounting principles and financial management techniques. Students learn about financial statements—balance sheets, income statements, and cash flow statements—and their significance for decision-making processes. Key topics include budgeting processes, financial analysis tools, and investment strategies that drive profitability. The module emphasises the importance of accurate record-keeping and compliance with accounting standards. Students engage with practical exercises that enhance their ability to analyse financial data critically. Risk management principles are also explored to prepare students for evaluating financial risks in various scenarios. The impact of financial decisions on overall business strategy is highlighted throughout the course. Real-world applications are emphasised through case studies from diverse industries. By completing this module, students will be equipped with the skills necessary for effective financial decision-making.

The Introduction to Marketing module offers an overview of fundamental marketing concepts and strategies used by businesses today. Students examine the marketing mix—product, price, place, and promotion—and its application in developing effective marketing campaigns. The module explores consumer behaviour theories that inform market research methods aimed at understanding customer needs and preferences. Various marketing channels—including digital marketing—are analysed for their effectiveness in reaching target audiences. Emphasis is placed on branding strategies that create value and differentiate products in competitive markets. Ethical issues related to marketing practices are discussed to foster responsible advertising behaviours among future marketers. Case studies provide insights into successful marketing campaigns across different sectors while highlighting lessons learned from failures as well. Students will also engage in group projects designed to develop collaborative skills while applying theoretical knowledge practically. By the conclusion of this module, participants will possess a solid foundation in modern marketing principles.

The Business Communication Skills module focuses on developing effective communication techniques essential for professional success in any organisation. Students learn about various forms of communication—verbal, non-verbal, written—and their appropriate applications within a business context. Emphasis is placed on clarity and conciseness when conveying information to diverse audiences through reports, presentations, emails, and meetings alike. Active listening skills are cultivated alongside persuasive communication tactics aimed at influencing stakeholders positively during negotiations or conflict resolution situations effectively; these competencies are vital for leadership roles within organisations too! The role technology plays in enhancing communication efficiency is explored thoroughly throughout this course; tools like video conferencing software are examined alongside traditional methods such as face-to-face interactions! Practical exercises involving role-playing scenarios help reinforce learning outcomes while fostering confidence among participants when engaging professionally with peers or clients alike! Ultimately upon completion – graduates emerge better equipped not only personally but also professionally prepared navigate today’s fast-paced workplace successfully!

The Management Theories & Practice module delves into fundamental management concepts that underpin effective organisational leadership today! This course covers classical management theories—from scientific management approaches developed by Taylor through behavioural perspectives championed by Maslow—to contemporary models like transformational leadership styles advocated by Bass! Throughout this journey students critically assess each theory’s relevance amidst evolving work environments shaped increasingly by technology globalization pressures! Practical applications emerge via case studies showcasing real-life managerial challenges faced across industries enabling learners grasp theoretical frameworks applicability firsthand! Moreover emphasis placed upon strategic planning process equips aspiring managers understand goal-setting performance measurement criteria needed ensure team alignment towards achieving objectives collectively! Group discussions promote collaboration inspire innovative solutions addressing complex problems encountered workplaces daily too further enriching experience gained here ultimately nurturing future leaders who thrive dynamically ever-changing contexts!

The Study Skills module aims to equip students with essential techniques required for academic success throughout their educational journey! Participants explore time-management strategies tailored towards optimising productivity while balancing coursework commitments extracurricular activities effectively promoting overall wellbeing too! Note-taking methodologies receive special attention helping learners distil crucial information lectures readings efficiently thus enhancing retention comprehension levels significantly over time; varied formats like mind maps outlines practice utilised diversify learning experiences cater individual preferences adequately ensuring maximum engagement achieved consistently across sessions facilitated here together fostering collaboration mutual support amongst peers encouraging shared growth journeys undertaken collectively too throughout process itself invaluable skillset acquired along way prepares them seamlessly transition higher education professional realms thereafter confidently navigating both spheres adeptly moving forward subsequently!

The Business and Managerial Economics module provides insights into economic principles relevant for informed decision-making within organisations today! Key topics covered include demand-supply analysis pricing strategies market structures influencing competition governmental policies impacting industry dynamics altogether equipping learners comprehend complexities surrounding resource allocation effectively navigating uncertainties prevalent marketplace environments encountered regularly nowadays increasingly driven technological advancements globalization trends shaping economies worldwide simultaneously concurrently offering opportunities risks alike presenting themselves constantly needing careful consideration assessment accordingly whenever making choices regarding investments production distribution logistics etc.! Furthermore emphasis placed upon utilising quantitative analytical tools enables participants interpret data-driven insights leading strategic recommendations empowering firms optimise operations achieve sustainable growth objectives long term whilst mitigating potential pitfalls inherent inherently present every venture undertaken therein collaboratively working teams enhances problem-solving capabilities nurtured here ultimately preparing graduates excel diverse fields ranging finance consulting entrepreneurship beyond graduation onwards subsequently thriving amidst challenges faced modern world economy continuously evolving rapidly evermore so!

Information Systems & Management delves into the crucial role technology plays in facilitating efficient organizational operations today’s digital landscape increasingly reliant upon data-driven insights fueling growth trajectories enterprises large, small alike! Core components addressed encompass database management systems software applications support functions ranging HR finance logistics streamlining workflows automating tasks freeing up valuable resources allowing personnel concentrate strategic priorities instead mundane administrative duties typically bogging down productivity efforts! Cybersecurity concerns safeguarding sensitive information become paramount given rising threats posed cybercriminals necessitating robust protective measures integrated policies procedures implemented proactively minimizing risks associated breaches occurring regularly these days unfortunately disrupting normal activities potentially harming reputations brands built painstakingly over years trust cultivated customers stakeholders involved directly indirectly impacted outcomes resulting from negligence oversight failure adhere best practices recommended industry experts consistently monitoring adapting evolving technologies available ensure resilience continuity amidst chaos ever-changing landscape encountered continuously moving forward optimistically embracing innovations pave way brighter futures envisioned together collaboratively united purpose clear shared objectives driving collective ambitions realized eventually!

2nd Year

The Human Resource Management module focuses on the strategic role of HR in organisations. It covers essential functions such as recruitment, selection, training, and performance management. Students will explore employee relations and the importance of fostering a positive workplace culture. The module also addresses contemporary issues such as diversity, inclusion, and talent retention strategies. By analysing case studies, students will gain practical insights into effective HR practices that drive organisational success.

The Managerial Finance module provides an overview of financial decision-making within organisations. Key topics include capital budgeting, financial forecasting, and cost analysis. Students learn to evaluate investment opportunities and assess financial risks using various analytical tools. The module emphasises the importance of aligning financial strategies with overall business objectives. Through real-world scenarios, students develop skills to make informed managerial finance decisions.

The Business Research Methodology module equips students with the skills necessary for conducting rigorous research in a business context. It covers both qualitative and quantitative research methods, data collection techniques, and statistical analysis. Students will learn how to formulate research questions and design effective surveys or experiments. Ethical considerations in research practices are also discussed to ensure integrity in findings. By the end of this module, students will be prepared to undertake independent research projects.

The Marketing Management module explores key concepts in developing effective marketing strategies. Topics include market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Students analyse consumer behaviour and trends that influence purchasing decisions. The impact of digital marketing channels is also examined in today’s rapidly evolving marketplace. Practical case studies allow students to apply theoretical knowledge to real-world marketing challenges.

The International Business module examines the complexities of operating across borders in a globalised economy. It covers international trade theories, global market entry strategies, and cross-cultural management practices. Students will explore the implications of political and economic factors on international business operations. Ethical dilemmas faced by multinational corporations are also addressed throughout the course. By engaging with diverse case studies, students gain insights into successful international business strategies.

The Entrepreneurship module encourages innovative thinking and entrepreneurial mindset development among students. It covers the process of starting a new venture from idea generation to business planning and funding options. Key topics include risk assessment, opportunity recognition, and scaling businesses effectively. Students will analyse successful entrepreneurs’ stories to understand best practices in entrepreneurship. The module aims to equip aspiring entrepreneurs with practical tools for launching their own ventures.

The Business Law & Ethics module introduces fundamental legal principles affecting businesses today. Key areas covered include contract law, employment law, intellectual property rights, and regulatory compliance frameworks. Ethical considerations are integrated throughout discussions on legal obligations to highlight corporate responsibility in decision-making processes. Case studies involving legal disputes provide practical insights into navigating complex legal environments successfully. This module prepares students to address ethical dilemmas they may encounter in their professional careers.

The Personal & Professional Development module focuses on enhancing employability skills crucial for career advancement. It includes self-assessment exercises aimed at identifying strengths and areas for improvement related to personal effectiveness.
Students engage in workshops covering communication skills,
teamwork dynamics,
and leadership capabilities.
Networking opportunities are encouraged through guest speakers from various industries.
By fostering reflective practice,
this module empowers students to take charge of their career trajectories while building a professional identity aligned with their aspirations.

2nd Year

The Human Resource Management module focuses on the strategic role of HR in organisations. It covers essential functions such as recruitment, selection, training, and performance management. Students will explore employee relations and the importance of fostering a positive workplace culture. The module also addresses contemporary issues such as diversity, inclusion, and talent retention strategies. By analysing case studies, students will gain practical insights into effective HR practices that drive organisational success.

The Managerial Finance module provides an overview of financial decision-making within organisations. Key topics include capital budgeting, financial forecasting, and cost analysis. Students learn to evaluate investment opportunities and assess financial risks using various analytical tools. The module emphasises the importance of aligning financial strategies with overall business objectives. Through real-world scenarios, students develop skills to make informed managerial finance decisions.

The Business Research Methodology module equips students with the skills necessary for conducting rigorous research in a business context. It covers both qualitative and quantitative research methods, data collection techniques, and statistical analysis. Students will learn how to formulate research questions and design effective surveys or experiments. Ethical considerations in research practices are also discussed to ensure integrity in findings. By the end of this module, students will be prepared to undertake independent research projects.

The Marketing Management module explores key concepts in developing effective marketing strategies. Topics include market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Students analyse consumer behaviour and trends that influence purchasing decisions. The impact of digital marketing channels is also examined in today’s rapidly evolving marketplace. Practical case studies allow students to apply theoretical knowledge to real-world marketing challenges.

The International Business module examines the complexities of operating across borders in a globalised economy. It covers international trade theories, global market entry strategies, and cross-cultural management practices. Students will explore the implications of political and economic factors on international business operations. Ethical dilemmas faced by multinational corporations are also addressed throughout the course. By engaging with diverse case studies, students gain insights into successful international business strategies.

The Entrepreneurship module encourages innovative thinking and entrepreneurial mindset development among students. It covers the process of starting a new venture from idea generation to business planning and funding options. Key topics include risk assessment, opportunity recognition, and scaling businesses effectively. Students will analyse successful entrepreneurs’ stories to understand best practices in entrepreneurship. The module aims to equip aspiring entrepreneurs with practical tools for launching their own ventures.

The Business Law & Ethics module introduces fundamental legal principles affecting businesses today. Key areas covered include contract law, employment law, intellectual property rights, and regulatory compliance frameworks. Ethical considerations are integrated throughout discussions on legal obligations to highlight corporate responsibility in decision-making processes. Case studies involving legal disputes provide practical insights into navigating complex legal environments successfully. This module prepares students to address ethical dilemmas they may encounter in their professional careers.

The Personal & Professional Development module focuses on enhancing employability skills crucial for career advancement. It includes self-assessment exercises aimed at identifying strengths and areas for improvement related to personal effectiveness.
Students engage in workshops covering communication skills,
teamwork dynamics,
and leadership capabilities.
Networking opportunities are encouraged through guest speakers from various industries.
By fostering reflective practice,
this module empowers students to take charge of their career trajectories while building a professional identity aligned with their aspirations.

3rd Year

This module provides a comprehensive understanding of strategic management principles and practices. Students will explore various frameworks and tools for analyzing competitive environments, such as SWOT analysis and Porter’s Five Forces. The course emphasises the importance of aligning organisational resources with market opportunities to achieve sustainable competitive advantage. Through case studies and real-world examples, learners will develop critical thinking skills necessary for effective decision-making in complex business scenarios. Additionally, students will engage in strategic planning exercises to apply theoretical concepts to practical situations.

The Leadership module examines key theories and models of leadership within organisational contexts. It focuses on the development of personal leadership styles and the impact of effective leadership on team dynamics and organisational culture. Students will analyse various leadership approaches, including transformational, transactional, and servant leadership, to understand their applicability in different situations. The course also encourages self-reflection on one’s own leadership abilities through assessments and feedback mechanisms. By the end of the module, students should be able to demonstrate enhanced communication skills and emotional intelligence essential for effective leadership.

This module introduces students to the role of Management Information Systems in enhancing business operations and decision-making processes. It covers fundamental concepts such as data management, information systems architecture, and system development life cycles. Students will learn how MIS can be leveraged for strategic advantage by analysing case studies that highlight successful implementations across various industries. The course also addresses contemporary issues such as cybersecurity, big data analytics, and ethical considerations in information management. Practical sessions provide hands-on experience with relevant software tools used in managing information systems.


The Research/Project module is designed to equip students with essential research methodologies applicable in academic and professional settings. Participants will learn how to formulate research questions, design studies, collect data, and analyse results using qualitative and quantitative techniques. Emphasis is placed on critical evaluation of existing literature to inform project development effectively. Throughout the module, students will work on an individual or group project that synthesises their learning into a coherent research proposal or report. This process enhances skills in project management while fostering independent thinking and problem-solving capabilities.

Study Method

The delivery will consist of FOUR components :

  • Lecture session
  • Tutorial session
  • Practical session
  • Blended Learning

Lecture Session
Lectures will be of a maximum duration of 3 hours (with a 10–15-minute break during the period) the purpose of a lecture is to provide key information to the students for the subject being taught.

On occasions, lecture exercises are used which require course participants to become actively involved in “learning by doing”, let students take active part in discussing related current topics.

Tutorial Session
Tutorials will be provided through case studies for the students to further discuss and/or undertake the topics previously covered in the lecture sessions.

Students will be given video/written case studies after each lecture topic and work in groups.

Practical Session
Practical sessions are mainly undertaken in the computer laboratories, or workshop activities are set up to enable the learner to reflect on the processes he or she has experienced. Workshops enhance skills development and the acquisition of knowledge. Short presentations alternate with group work. Students spend time working together in small groups, brainstorming, analysing case-studies, carrying out group discussions or group exercises, learner presentations, role play, plenary feedback session.

PGS Blended Learning Portal
Pedagogy is rapidly changing. Pedagogy requires meaningful classroom interactions between educators and learners.

Course Fees

Please get in touch with us to get the most up-to-date course fee for the Paris Graduate School Bachelor of Business Administration (BBA).

Entry Requirements

  • Level 5 Extended Diploma in Law; Or Level 4 and Level 5 Diploma in Law
  • Applicants without a Level 5 Diploma but holding significant legal experience will be provided an alternative accelerated pathway on a case-by-case basis.

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